— Independent AI film · 2026
Crusty.
AI Direction · Edit · Sound
Runtime 0:49372K views35.7K likes
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— 01 / AI films
AI films.
Follow maxtyler.studioI use AI to turn places, characters and culture into worlds of my own. Each film is a way of finding out how far I can push the familiar into something unexpected.
— Independent AI film · 2026
Diggers.
AI Direction · Edit · Sound
Runtime 0:51174K views12K likes
— FEATURE / 01 · AGENCY FILM · 2026
Growing Young.
AI Direction & Production
Runtime 0:50
Project inquiryDiscuss an AI film.
— 02 / AI art direction
AI art direction.
Exploring different brand worlds through self initiated briefs using AI film and image making.
Study / 01
Reebok Royalty
Study / 02
The Future We Were Promised Is Here
Study / 03
Swanbro
Project inquiryDiscuss an AI project.
— 03 / Advertising
Built on campaign craft.
Campaign ideas and art direction from my work in advertising.
Case 01 · 2024 · adidas Originals / Culture Campaign
That's So Astir
Overview
The Astir and ADI2000 were inspired by the Y2K years. The challenge was to bring that era back in a way that felt surreal, playful and relevant to today's online culture.
The Idea
We mixed Y2K nostalgia with today's irreverent internet humour to create a spoof-heavy world around the shoes.
Case 02 · 2023 · adidas / Sport Campaign
4DFWD
Overview
Make the 4DFWD's forward-motion technology feel simple, visual and emotional.
The Idea
We showed a world where the ground moves with you, not against you.
Case 03 · 2023 · The Vegetarian Butcher / Global Positioning
Sacrifice Nothing
Overview
Convince meat lovers that choosing plant-based does not mean giving anything up.
The Idea
We hacked the nostalgic codes of the meat industry to prove that with The Vegetarian Butcher, you Sacrifice Nothing.
— 04 / About
I’m Max, a British art director based in Amsterdam.
I work on commercial campaigns and make my own AI films. My AI art direction projects are where I explore different brands, briefs and visual approaches.
I can take an AI film from concept through production, editing, sound and delivery. I also work with agencies, directors & artists on projects that need art direction or AI expertise.
Capabilities
Art Direction / Brand Platform Ideation / AI Worldbuilding / Production Thinking / Moving Image / Final Assets
Experience
Adidas / Audi / The Vegetarian Butcher / Gatorade / ING / Mc Donalds / Greenforce / ABN AMRO
Tools
Seedance 2.5 / Midjourney / Runway / Kling / Higgsfield / Nano Banana / Flux / ComfyUI / Sora / Lovable / Cursor / ChatGPT
— 05 / Contact
AMSTERDAM → REMOTE
Let's chat.
AI film commissions, art direction and creative collaborations.