Study / 01
Reebok Royalty
British status rituals rewritten through Reebok.
Max Tyler — Amsterdam
Art direction &
AI worldbuilding.
Building image worlds for brands in sport, fashion, streetwear and culture.
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— Feature / 00 · Agency Film · 2026
Growing Young.
Fully AI Produced
Direction · Worldbuilding · Edit
Runtime 0:50
Growing Young is Ace's mantra: helping brands grow young by constantly reinventing themselves, staying on top of culture and technology.
— Bio / 01— ProfileAMS / 52.36
Amsterdam-based art director with 7+ years of agency experience, using AI to help visualise ideas shaping them into worlds that can be pitched, crafted and produced.
— A FIRST LOOK
016 Frames — Scroll →
— 02 / 3MX Studio
3MX Studio.
Self-initiated AI world studies.
Study / 02
THE FUTURE WE WERE PROMISED. IS HERE.
F50+ technology turns ordinary urban infrastructure into impossible movement technology.
Study / 03
Pit Stop
A precision engineered five-a-side Ferrari reality.
Study / 04
Swanbro
A pub-set Umbro world where the brand leaks into the room.
Study / 04
Oakley Lava Jackets
Imagine a product that should exist, then building the world around it.
— 03 / Worlds in Motion
Worlds in motion
AI video studies exploring how brand worlds move, reveal and behave.
Now Showing04 Reels
Prada: High Street Paranoia
A fashion surveillance world where the city starts noticing you back.
Ferrari: Old Horse, New Tricks
Ferrari's horse code reimagined through speed, motion and surreal presence.
Lacoste Walk With It
The crocodile becomes a living social signal.
Volvo: Life Running Smooth
A Volvo spec film about growing through life's rusty years, until the right car brings everything into line.
— 04 / Agency Worlds
Making ideas feel real earlier.
AI-assisted visual worlds for pitches, campaign development and production planning.
World 01 — 2026
Sport Performance / Pitch World
ASICS / Extreme Testing
A performance testing world built around extreme environments, tracking systems and ASICS product behaviour.
- Role
- Art Direction, AI Image Direction
- Location
- ACE AMSTERDAM
- Year
- 2026
World 02 — 2026
Premium Platform / Pitch World
AUDI / Precision Team
A precision-led campaign world imagining Audi as a taskforce upgrading the city around it.
- Role
- Art Direction, AI Image Direction
- Location
- ACE AMSTERDAM
- Year
- 2026
— 05 / MY BACKGROUND
Built on campaign craft.
Before AI worlds, I built campaign ideas, films and brand platforms in traditional advertising.
Case 01 · 2024 · adidas Originals / Culture Campaign
That's So Astir
Overview
The Astir and ADI2000 were inspired by the Y2K years. The challenge was to bring that era back in a way that felt surreal, playful and relevant to today's online culture.
The Idea
We mixed Y2K nostalgia with today's irreverent internet humour to create a spoof-heavy world around the shoes.
Case 02 · 2023 · adidas / Sport Campaign
4DFWD
Overview
Make the 4DFWD's forward-motion technology feel simple, visual and emotional.
The Idea
We showed a world where the ground moves with you, not against you.
Case 03 · 2023 · The Vegetarian Butcher / Global Positioning
Sacrifice Nothing
Overview
Convince meat lovers that choosing plant-based does not mean giving anything up.
The Idea
We hacked the nostalgic codes of the meat industry to prove that with The Vegetarian Butcher, you Sacrifice Nothing.
Case 04 · 2024 · Employer Branding Campaign
Yeah, It's a Job.
Overview
Reframe banking jobs to a younger audience proving they aren't just number-crunching 9-to-5s.
The Idea
We used real ING banking jobs that make a proper difference, proving that yeah, it's a job.
Case 05 · 2024 · Brand Campaign / Food Culture
Greenforce: Silence Your Eco-Anxiety
Overview
A brand campaign that treats eco-anxiety as a real, almost medical condition.
The Idea
Treat eco-anxiety like a real condition and let Greenforce quietly answer it at the dinner table.
— 06 / Profile + Process
AMS · 52.37°N 4.89°E · MT
I sit between the idea and the world it needs to become real.
Frame 01 / 05
Turn a thought, script or strategy into images people can react to.
Capabilities
Art Direction / AI Worldbuilding / Production Thinking / Moving Image / Final Assets
Experience
Adidas / Audi / The Vegetarian Butcher / Gatorade / ING / Mc Donalds / Greenforce / ABN AMRO
Tools
Midjourney / Runway / Kling / Higgsfield / Nano Banana / Flux / ComfyUI / Sora / Lovable / Cursor / ChatGPT
— 07 / Contact
AMSTERDAM → REMOTE