Campaign // Work

adidas / Sport Campaign

4DFWD

Role
Art Direction
Client
adidas
Year
2023
Tags
SportPerformanceFilm
001MT — Archive
4DFWD

00

Overview

Make the 4DFWD's forward-motion technology feel simple, visual and emotional.

01

The Idea

We showed a world where the ground moves with you, not against you.

02

The World / System

Long-lens urban photography, low evening light, restrained typography, sound design that breathes with the stride.

03

The Output

  • Hero film
  • Print + OOH
  • Athlete portrait series

04

Why It Matters

Sport craft built from inside the moment, not narrated from the outside.

— Gallery

001MT — Archive
4DFWD / 01
002MT — Archive
4DFWD / 02
003MT — Archive
4DFWD / 03
004MT — Archive
4DFWD / 04
005MT — Archive
4DFWD / 05
006MT — Archive
4DFWD / 06