Campaign // Work
adidas / Sport Campaign
4DFWD
- Role
- Art Direction
- Client
- adidas
- Year
- 2023
- Tags
- SportPerformanceFilm
001MT — Archive
4DFWD
00
Overview
Make the 4DFWD's forward-motion technology feel simple, visual and emotional.
01
The Idea
We showed a world where the ground moves with you, not against you.
02
The World / System
Long-lens urban photography, low evening light, restrained typography, sound design that breathes with the stride.
03
The Output
- →Hero film
- →Print + OOH
- →Athlete portrait series
04
Why It Matters
Sport craft built from inside the moment, not narrated from the outside.
— Gallery
001MT — Archive
4DFWD / 01
002MT — Archive
4DFWD / 02
003MT — Archive
4DFWD / 03
004MT — Archive
4DFWD / 04
005MT — Archive
4DFWD / 05
006MT — Archive
4DFWD / 06