Agency // World
Sport Performance / Pitch World
ASICS / Extreme Testing
A performance testing world built around extreme environments, tracking systems and ASICS product behaviour.
- Role
- Art Direction, AI Image Direction
- Year
- 2025
- Tags
- SportPerformanceCinematic
001MT — Archive
ASICS / Extreme Testing
00
Overview
ASICS testing rendered like an engineering archive — wind tunnels, salt flats, pressure chambers.
01
The Idea
Treat ASICS testing as cinema — wind tunnels, salt flats, pressure chambers, athletes rendered the way astronauts used to be.
02
The World / System
Cool steel, instrumentation, sweat-on-mesh, telemetry overlays used as composition, never as decoration.
03
The Output
- →Frame series
- →Treatment film
- →Spec-sheet editorial
04
Why It Matters
Sport performance language built with the seriousness of an engineering archive.
— Gallery
001MT — Archive
ASICS / Extreme Testing / 01
002MT — Archive
ASICS / Extreme Testing / 02
003MT — Archive
ASICS / Extreme Testing / 03
004MT — Archive
ASICS / Extreme Testing / 04
005MT — Archive
ASICS / Extreme Testing / 05
006MT — Archive
ASICS / Extreme Testing / 06