Video // Reel
AI Video / Automotive Myth
Ferrari: Old Horse, New Tricks
A cinematic brand experiment bending Ferrari through surreal motion, speed and cultural symbolism.
- Role
- Art Direction, AI Image Direction
- Year
- 2026
- Tags
- AutomotiveSpeedCinematic
001MT — Archive
Ferrari: Old Horse, New Tricks
00
Overview
Ferrari rebuilt for an audience raised inside cinematic AI imagery.
01
The Idea
Render the feeling of a Ferrari passing — the way streets, faces and time briefly distort — as a visible language.
02
The World / System
Long lens compression, bent reflections, red light bleed, motion smear used like brushwork.
03
The Output
- →Image series
- →Frame stills
- →Treatment film
04
Why It Matters
Automotive image-making rebuilt for an audience that grew up inside cinematic AI imagery.
— Gallery
001MT — Archive
Ferrari: Old Horse, New Tricks / 01
002MT — Archive
Ferrari: Old Horse, New Tricks / 02
003MT — Archive
Ferrari: Old Horse, New Tricks / 03
004MT — Archive
Ferrari: Old Horse, New Tricks / 04
005MT — Archive
Ferrari: Old Horse, New Tricks / 05
006MT — Archive
Ferrari: Old Horse, New Tricks / 06