Lacoste Walk With It

Lacoste loosened from the polo lawn into evening pavement and café terrace.

Rewrite Lacoste's posture — less polo lawn, more side street, café terrace, evening pavement.

Linen light, cigarette smoke, terracotta, soft shadow. A consistent walking cast threaded through European city fragments.

• →Campaign frames
• →Editorial lookbook
• →Film treatment

Heritage codes loosened into culture without losing the tailoring.