Campaign // Work
Employer Branding Campaign
Yeah, It's a Job.
- Role
- Creative Direction
- Year
- 2024
- Tags
- Employer BrandFilm
001MT — Archive
Yeah, It's a Job.
00
Overview
Reframe banking jobs to a younger audience proving they aren't just number-crunching 9-to-5s.
01
The Idea
We used real ING banking jobs that make a proper difference, proving that yeah, it's a job.
02
The World / System
Documentary-feel portraits, on-the-floor sound, awkward office light, captions that quote the people in frame.
03
The Output
- →Hero film
- →Recruitment system
- →Internal launch kit
04
Why It Matters
An employer brand that earns trust by sounding like the people it's trying to hire.
— Gallery
001MT — Archive
Yeah, It's a Job. / 01
002MT — Archive
Yeah, It's a Job. / 02
003MT — Archive
Yeah, It's a Job. / 03
004MT — Archive
Yeah, It's a Job. / 04
005MT — Archive
Yeah, It's a Job. / 05
006MT — Archive
Yeah, It's a Job. / 06